All posts by Private Diamond Club

A diamond moment! Forever in love.

If we turn back the clocks to when the cave men existed, the ring which was normally made from garlands and flowers, were given to a woman as a symbol of ownership by the male. This symbolism of ring giving still exists but has since become a joint decision between the man and the woman.

Engagement rings have been used for centuries but the use of diamonds was relatively recent. The main reason for this was because diamonds were not available on the world market. It was only in the 1870’s when miners began to find diamonds that we began to see more and more diamonds being used so prolifically. However, a rare occurrence took place in 1477 when Archduke Maximilian of Austria gave a diamond ring to Mary of Burgundy.

Most of us will always associate an engagement with the giving of a diamond ring but the tradition was owing to a marketing campaign started by De Beers back in the late 1930s. Frances Gerety wrote the slogan ‘A Diamond Is Forever‘ and it has appeared in every De Beers engagement advertisement since 1948.

Frances Gerety

Did you know?

Thousands of years ago the Greeks and Romans believed that a vein from the fourth finger in the left hand ran directly to the heart. By placing a ring on this finger was a way to be in direct contact with the vena amoris… the ‘vein of love’. Although this has been proved to be untrue, the tradition has continued right through to today.

The name ‘diamond‘ comes from the Greek word ‘Adamao‘ which means unconquerable – suggesting the eternity of love. Since ancient Greece, diamonds and diamond jewellery have been the traditional symbol of love, and the ancients believed they were hardened dew drops, splinters from the stars or crystallized lightning.

The Private Diamond Club are proud of the wonderful collection of diamond engagement and wedding rings and share the sentiment that diamonds are a true symbol of love!

Rubies, Rare, Royal

The ruby which is the birthstone of July, is also a symbol of romance and devotion making it an excellent choice when deciding which stone to have for an engagement ring. The ruby is also the traditional wedding gift for couples celebrating their 15th and 40th anniversary. In England, the ruby was used for coronation rings and to this day enjoys popularity among royalty. In 1986 Fergie, Sarah Ferguson who became the Duchess of York received a ruby engagement ring from Prince Andrew.

In the ancient language of Sanskrit, ruby is called ratnaraj, or ‘king of precious stones‘ and in the first century AD, it was the Roman scholar Pliny who included rubies in his Natural History describing the stones as being a very hard and dense stone. The origins of the name ruby comes from the Latin word ruber, meaning ‘red’. In the early days the ruby was also a representation of the sun, giving the ruby a more profound significance with integrity, devotion, happiness, healing, courage, romance, generosity, inspiration, and prosperity.

Since the ruby has been used as a gemstone for centuries, it can be seen in a variety of styles, from Indian jewellery to Art Deco and contemporary fine jewelelry. Being a durable material, the ruby that can be worn daily as rings, earrings or necklaces. In Indian style jewellery, rubies are often mixed with emeralds and diamonds using gold settings to provide a striking contrast to the red of ruby.  More modern jewellery settings for ruby include white gold and platinum, whereas traditional settings tend to be gold.

Where rubies are found in the world?
Rubies have historically been mined in Thailand, the Pailin and Samlout District of Cambodia, Burma, India, Afghanistan, Australia, Namibia, Colombia, Japan, Scotland, Brazil and in Pakistan. In Sri Lanka, lighter shades of rubies (often “pink sapphires”) are more commonly found.

It is the colour of the ruby that is its most important quality factor. The most sought after colour is a strong pure red to red with a hint of blue. The ruby is often mixed-cut, with brilliant-cut crowns and step-cut pavilions. The most common shapes you will see are ovals and cushions but rubies of over one carat are very rare, so the price increases greatly with size. The Four C’s of selecting the perfect diamond – colour, clarity, cut, and carat – also apply to rubies.

Alan Caplan’s Ruby or the Mogok Ruby: It is really impossible to find out about the finest ruby ever present. However this stone holds the distinction of being finest with a highest per carat price. It is 15.97ct untreated Burma beauty auctioned by Sotheby in 1986. It was reportedly purchased by Graff and later sold for a huge sum to Sultan of Brunei.

The Private Diamond Club have now introduced rubies to their collection of precious coloured stones jewellery, along with emeralds and sapphires. The Roxana is an exquisite diamond and ruby ring set in 18K gold. The siam ruby is 4.98ct is set in a twist design with 468 diamonds totaling 2.37cts.

Sapphires, blue is the colour…

For those born in September, you are fortunate to have
the Sapphire as your birthstone.

“A maiden born when autumn leaves
Are rustling in September’s breeze,
A sapphire on her brow should bind;
To bring her joy and peace of mind.”

Sapphires have been treasured for thousands of years and it was the ancient Romans who polished them so they can be worn as jewellery.

The most valuable colour of Sapphire is a cornflower blue colour, known as Kashmir Sapphire or Cornflower Blue Sapphire. The Kashmir region of India/Pakistan was famous for its Kashmir-blue Sapphire, but little comes from the region now. Sapphires are however found in many places around the world, including Australia, Madagascar, Malawi, Sri Lanka, and the United States.

Sapphires are one of the most durable natural elements in the world. Gemstones are rated on their ability to withstand scratching based on a system called the Mohs Scale of Hardness, and Sapphires score a high 9 out of 10 and with only the diamond that can scratch a sapphire. The durability of Sapphires makes them an excellent choice for engagement rings and other pieces of jewellery that you plan to wear every day.

Deep blue sapphires have long been associated with royalty and it is quite possible that this association may have contributed to the naming of the colour ‘royal blue‘. Medieval kings often wore Sapphires believing the gemstones would protect them from their enemies. The sapphire was said to represent the purity of the soul and priests before and during the Middle Ages would wear sapphires as protection from impure thoughts and temptations of the flesh.

Sapphires are used both as centrepiece gemstone in pendants and rings, as well as a secondary stone to complement other gemstones such as Diamonds.

Napoleon Bonaparte gave this beautiful Sapphire and Diamond ring to Josephine in 1796

French Emperor Napoleon Bonaparte gave to his beloved Josephine a sapphire engagement ring in 1796. It features a pear-shaped Sapphire next to a pear-shaped Diamond, on a simple gold band. In 2013 the ring sold at auction for $1.17 million to an anonymous buyer.

Engagement Ring: Lady Diana Spencer and Kate Middleton

The most famous royal Sapphire today is the engagement ring featuring an 18-carat oval blue Sapphire surrounded by Diamonds, given to Lady Diana Spencer in 1981 by Prince Charles. It has seen been given to the now Duchess of Cambridge, Kate Middleton to celebrate her engagement to Prince William.

The Private Diamond Club have now introduced three beautiful sapphire pieces ‘Sabrina‘, ‘Stella‘ and Sophia. These rings are created using quality stones and 18 carat yellow, white or pink gold. A piece of jewellery to truly love and treasure forever.

Everlasting Emeralds

Emerald mines can be traced back to 3500 BC in Egypt, owned by Cleopatra, who was known to have a deep passion for these gems. Incredibly the oldest emerald on record is 2.97 billion years. It is not surprising then that emeralds are associated with royalty and romance and so much intrigue.

Today, the top three locations in the world for emeralds are Zambia, Colombia and Brazil. Each location produces emeralds of a slightly different shade, from the warm and intense green colour of Colombian emeralds to the cooler, bluish green gems of Zambia.

Emerald has many special qualities, but coloured stone professionals generally agree that emeralds are, most of all, about colour. Emerald has been the standard for green among coloured stones for thousands of years.

The most desirable emerald colours are bluish green to pure green, with vivid colour saturation and tone that is not too dark. The most-prized emeralds are highly transparent.

Emerald inclusions are often described as looking mossy or garden-like. They’re sometimes called “jardin” which is French for garden. The rich green colour of emeralds is the colour of spring.

In 1900, German Prince Guido Henckel von Donnersmarck commissioned this fabulous emerald and diamond tiara for his second wife Katherine. The exquisite, not to mention costly piece, features 11 pear-shaped polished emeralds totaling 500 carats as well as countless colourless diamonds. It is no surprise that this tiara managed to sell for nearly $13 million. (From

The Private Diamond Club have now introduced a few beautiful emerald pieces ‘Elizabeth‘ and ‘Estella‘. These rings are created using quality stones and 18 carat white gold. A piece of jewellery to truly love and treasure forever.


Know Your Diamonds: All about the shape

Diamonds will always be a source of intrigue … This month we take a look at some of the shapes available when choosing diamonds and speak with the experts at the Private Diamond Club

Yvan Delcourt, investment diamond expert and founder of the Private Diamond Club tells us that the most common shape of diamond is the round one or “brilliant cut”. With 57 facets it is the form that returns the most light and is the best selling and most expensive.

There are other shapes, known as “fantasy” that are used in jewellery. We feature 10 shapes, the princess cut, emerald, pear, radiant, marquise, cushion, heart, oval and asscher.

Round Brilliant: Developed around 1900, the round diamond is the most popular cut given to diamond. It is usually the best choice in terms of saleability, insurability (due to its relatively “safe” shape), and desired optics.

Princess Cut: The princess cut is the second most popular cut shape for diamonds, next to a round brilliant.[citation needed] The face-up shape of the princess cut is square or rectangular and the profile or side-on shape is similar to that of an inverted pyramid with four beveled sides. The princess cut is a relatively new diamond cut, having been created in the 1960s.

Emerald: Stones whose outlines are either square or rectangular and whose facets are rectilinear and arranged parallel to the girdle are known as step- or trap-cut stones. These stones often have their corners truncated, creating an emerald cut with an octagonal outline. This is done because sharp corners are points of weakness where a diamond may cleave or fracture. Instead of a culet, step-cut stones have a keel running the length of the pavilion terminus. Like other fancy shaped diamonds, emerald cut diamonds can come in a variety of length to width ratios. The most popular and classic outline of emerald cut diamonds are close a value of 1.5.

Pear (or teardrop cut): The first pear-shaped diamond was created in the 1400s by Flemish cutter Lodewyk van Berquem of Bruges, inventor of the diamond-polishing wheel, or scaif. This invention enabled him to polish all the facets of the diamond to optimize light reflection within it. It was from this watershed moment onwards that diamonds began to be used in jewellery.

Radiant: This very special cut is the result of one man’s dream to combine the elegance of an Emerald Cut with the unparalleled brilliance of a Round Brilliant Cut. The Radiant Cut diamond allows people to choose a square or rectangular cut without compromising on brilliance. Recently, the shape has also gained popularity as a preferred choice for engagement rings. Usually these diamonds are set as a solitaire, but they also look amazing when set with either baguette or round shoulder stones.

Marquise: The name is derived from the Marquise of Pompadour, for whom King Louis XIV of France allegedly had a stone fashioned to resemble what he considered her perfectly shaped mouth. Because marquise diamonds are long and narrow, they can also create the illusion of greater size. Owing to the shape this cut is sometimes known as a “Navette” (little boat).

Cushion: The cushion cut diamond once referred to as old mine cut) combines a square cut with rounded corners, much like a pillow (hence the name). … While generally less brilliant than round brilliant diamonds, cushion cut diamonds often have better fire, which is part of their appeal. This classic cut has been in existence for almost 200 years, and for the first century it was the most popular diamond shape, similar to round cut today.

Heart Brilliant: Heart shaped diamonds are very popular in solitaire pendants as well as rings and are of course, the unique and unmistakable symbol of love. When choosing a heart, symmetry is a very important characteristic, since it is critical that the two halves of the heart are identical. The first recorded heart shape diamond appears in a portrait entitled “The Gonzaga Princess,” painted around 1605 by Frans Pourbus the younger.

Oval: The diamond oval cut is a newer type of cut created in the 1960s by the popular diamond company Lazare Kaplan International. The cut is a modified brilliant cut which preserves many of the supreme qualities of the original – and exceptionally flashy –  round brilliant cut. Most oval cuts contain 56 facets, but some may have a few more facets depending on how the underside of the stone (known as the pavilion) is cut.

Asscher: In 1902 Joseph Asscher designed the original Asscher cut. This emblematic cut was the first signature cut to be patented. The Asscher Diamond Company held its exclusive patent until the Second World War and saw strong sales internationally. This cut’s popularity peaked in the late 1920s but remained a somewhat rare commodity for the remainder of the century, available only in antique shops and specialised Art Deco jewellers. At the onset of the new millennium, following considerable research and development, the Asscher cut was redesigned with new specifications and additional facets for a more brilliant shine, and has since regained its popularity.

Whatever your preference for the style of diamond is, you can always speak with the Private Diamond Club who will be happy to help and advice. The Private Diamond Club always issue a certificate with every purchase which is the best way to guarantee the authenticity and quality of the diamond.

Buying direct through the Private Diamond Club of Antwerp
you could save up to save 50%.
Contact them for further details:

Enjoy visiting the Private Diamond Club website and browse through
their online catalogue:

Which diamond ring to wear this season?

Private Diamond Club presents an amazing collection of diamond rings. Discover some new models of diamond rings that will, for sure, attract one’s attention.

Spiral diamond ring with pink and white gold, called Pourpier, is a wide, golden spiral ring, very fashionable thanks to its shape and the union of two colors of 18k gold – white and pink. This golden ring will cost online only 3 000 euro (so about 2 700 euro less than the same ring offered on the market). Pourpier will match all outfits and styles. Everybody will notice this amazing, wide, sparkling and eye-catching ring on female finger!

Private Diamond Club offers as well some original models of diamond rings, like Bouvardia, or Galax with four intertwined rings made with 18 k gold and 17 small diamonds. It’s up to the client to choose the color of the gold setting (it can be yellow, white, or a pink). By ordering Bouvardia diamond ring on Private Diamond Club website, you can save up to 1 480 euro! On the other hand, you can save even 2 590 euro by buying Galax online!

Lady diamond wedding band, called Pimprenelle belongs as well to the collection of wide diamond rings that «are really in» this season. Pimprenelle is paved with 123 diamonds set on the 18 k gold setting, 8 mm wide. This jewelry is available in yellow, white and pink gold. Pimprenelle will be the cherry on the top of the wedding dress, but as well of a special outfit for an important evening, meeting, conference, festival, or party.

For these who prefer traditional diamond rings, Private Diamond Club offers fine gold and 0.11 ct diamond journey ring called Volubilis 17! This ring is decorated with a ribbon of 23 diamonds that are making this jewelry look special and charming.

All diamonds offered on Private Diamond Club are sent to the clients with special certification given by independent laboratories: The Hoge Raad Voor Diamant (HRD), The Gemological Institute of America (GIA), The International Gemological Institute (IGI). All orders will be delivered within 8 days, without any additional costs.

To learn more, visit this website:

The three colored precious stones (rubies, saphires and emeralds)

Each colored precious stone ( Rubies, Sapphires ans Emeralds ) is just unique.

1. Color

Like diamonds, coloured precious stones are cut to reflect the maximum amount of light that is cought by the stones. The length of the path on which the light is reflected inside the stone, influences the absoption of light, and therefore the stone’s colour. This means a clear coloured precious stone can have a certain height and a cut in the appropiate shape that elongates the path the light follows inside the stone, which results in a more intense colour.

The opposite is true for a darker coloured gemstone, this must have a more flat shape.

In coloured precious stones, the size is mostly responsible for it’s beauty ; it enhances the colour and personality of the stone. Coloured gemstones have the ablility to reflect the light in different colours, depending on the angle in which the stone is being held. This phenomena is called « pleochronism ». This effect can be weak, medium or strong. This is why the ruby, which has a very strong variation in colour ranging from orange red to deep carmine red, when the stone is observed in different angles.

Inclusions that influence the purity of the diamond and therefore it’s value, don’t have as much of an effect in coloured gemstones. They often even contribute to the visible qualities of a certain stone.

Coloured gemstones are transparent objects, like diamonds. They also absorb, let pass through and reflect the light like diamonds, but in a more modest way.

If a precious stone doesn’t contain any metal, as is the case with pure diamonds, all light passes through. Each metal that is included in the composition of the gemstone (chrome, iron, cobalt, copper, manganese, nickel, vanadium) absorbs a specific wave length in the light directed at the stone. If the stone, like ruby, contains chrome, blue and green in the light are absorbed and the stone appears red. The same phenomenon, but with different chemicals in the composition, appears in sapphires and emeralds.

The extreme variety of metals and amounts of these metals captured in the composition of the stone, is responsible for an infinite choice in colour and hue.

Because of that you can truly say that every gemstone, even more than for a diamond, is unique.

2. Authenticity certificates for colored precious stones

In contradiction to diamonds, coloured gemstones are not evaluated with help of international criteria. Therefore the stones must always be certified by the international laboratories HRD, GIA or IGI after being purchased. The criteria that are most important for this evaluation besides the physical description of the stone (its size and weight) are : origin of the stone, tone, uniformity and vivaciousnes of the colour, purity and size (proportions and symmetry).

Purchasing a coloured gemstone, if the origin of the stone is guaranteed, will always be a very personal and therefore subjective process.

Learn more.

Points of differenciation of the Private Diamond Club over other fine jewelers.


Fine jeweler, specializing in upper quality diamonds, the Club “Private Diamond Club” is intended for a privileged clientele that can claim to have completed the acquisition of an exceptionally high quality diamond jewel or safe diamonds at very advantageous prices and total security.
– The prices are 40% to 50% lower than those found in traditional jewelers and watchmakers (supply and manufacturing at the source, no stock, no intermediaries and no outlet)
– The Private Diamond Club has no standard stock and each piece of jewelry  is custom-made according to customer’s specific request who choose among different models of the Club collections.
– The Private Diamond Club is located in the “Diamond Exchange Building” of the diamond district of Antwerp, the Diamond Capital of the World. In Antwerp are cut since the beginning of the last century the best diamonds of  exceptional quality.
– The range of diamond jewels offered by the Club is one of the largest of those available on the web. The Private Diamond Club is, to date, the only one with more than 100 different models. Whatever the model, from classic to more sophisticated models or fine jewelry.
– All diamond jewels are all made with diamonds directly sourced from the  cutting shops of Antwerp according to the higher values of the 8 quality criteria (Shape, Weight, Color, Clarity, Symmetry,  Proportions, Polishing and degree of fluorescence).
– For more than 0,50 carat weight, they are provided with the certificate issued by a worldwide recognized laboratories which make authority all over the the world: The HRD and IGI of Antwerp and the  GIA of New York.
– Creation and setting are made only by artists jewelers in Antwerp  whose expertise goes back several generations. (The productions from Asian countries are totally excluded contrary to what some jewelers offer.)
– The customer can choose a diamond that will be set on a selected frame by him. He can also provide a photograph or a drawing of a jewel he wishes to achieve. The Club will provide him with a specific quote and, after agreement, will manufacturer the customized jewel by their craftsmen jewelers on site in Antwerp.

A glittering world of diamond jewels in one click

The expertise of the Private Diamond Club of Antwerp, diamantaire and on-line jeweler, is based on a long tradition of master-jewelers from Antwerp who are still attached, for several generations, to create from the finest diamonds, artistically and with passion,  diamond jewelry which is very appreciated by the high jeweler’s trade.

The officers of the Club, with their  experts jewelers  and with the  Antwerp cutting shops , contributed to the development of the diamond business in Antwerp and are, since long,  recognized specialists  in  the domain of  Antwerp diamonds,  jewels from Antwerp and  diamonds as a safe investment.

The price / quality ratio is exceptional since the on-line sales of jewels and diamonds to private individuals are directly shipped from Antwerp, diamond capital of the world, without intermediary nor selling point. The luxury to offer a diamond jewel of Antwerp is now affordable.

With the Private Diamond Club everything is possible and its experts are available any time and at your disposal to help you in your choice. The number of on-line presented models is important but the availability of models on inquiry is even much more:
– Diamond Rings :  diamond solitaire ring,  diamond ring,  diamond wedding ring, diamond ring you and me, trilogy diamond ring,

Diamond Engagement Rings : diamond solitaire, princess cut diamond solitaires, engagement  ring, surrounded diamond ring, accompanied diamond rings,

– Diamond Solitaires : Diamond solitaire rings,  diamond solitaire wedding ring, diamond accompanied solitaire,  diamond surrounded solitaire,  diamond 4 or 6 claws solitaire, diamond solitaire ring,

– Diamond Wedding Rings : diamond Alliances,  diamond marriage alliances, diamond wedding ring, half diamond wedding ring, broad wedding diamond ring, solitaire diamond wedding ring,

– Diamond Earrings :  diamond chips, diamond creoles, diamond pendant earrings, diamond earring,

– Diamond Pendants :  diamond solitaire pendant, diamond tears of love, diamond pendant, lace diamond pendant,

– Diamond Bracelets :  tennis diamond bangle, bracelet chains and diamond bangle,  diamond hard bracelets, diamond bracelet,

– Diamond Necklaces :  diamond river, articulated diamond necklace,  rigid collar diamond necklaces, diamond necklace,

–  Diamond Jewelry and natural diamonds – eternity diamond – eternity diamonds – Diamonds are for ever

The Club, which is open to all, is located in the heart of the diamond district of Antwerp in the famous Diamond Exchange Building of the diamond capital of the world.

Antwerp is internationally recognized for the excellence in the quality of its diamonds. The Private Diamond Club acquires them directly from the Antwerp cutting shops and from the diamond exchange center. The strict selection by the best experts in Antwerp, based on the eight quality criteria ( diamond shape, diamond weight, diamond color, diamond fluorescence, diamond clarity , diamond symmetry, diamond proportions and diamond finishes)  offers a unique value (see Diamond Education – The 8 quality criteria of the diamond) and ensures that the Kimberley Process guaranteeing that the diamonds come from legal sources, is strictly respected.

The Diamond pieces of jewelry of the Private Diamond Club are manufactured in the workshops  of the Club in Antwerp with upper  quality diamonds set on mounts out of  18 carats  gold or platinum. These diamonds are certified by one of the three largest independent laboratories,  recognized worldwide: the Hoge Raad Voor Diamant in Antwerp (HRD) – The Gemological Institute of America in New York (GIA) and the International Gemological Institute in Antwerp ( IGI).

The prices which are proposed directly to individuals on the internet site are, on average, 30 to 60% lower than those usually found on the market with traditional and high-street jewelers since they are exempted from costs of intermediaries, shops etc. …

Diamonds and diamond jewels are delivered free of charge from hand to hand, within 8 days, by the FEDERAL EXPRESS company. Timeliness is particularly sought.

The Private Diamond Club of Antwerp offers a personalized service by phone or email. The clients are in contact with experts in diamond and in jewelry that will understand their expectations. They will provide the necessary information and advices, tailored to their particular case,  or  propose other models than those presented on the site to maximize all selected criteria in order to lead to the diamond peace of jewelry of their dreams.
Your satisfaction is our duty.
The Private Diamond Club Team

The luxury of Antwerp made fine jewelry is now available and the choice is incommensurate

  1. By buying directly from Antwerp, World Diamond Capital since 1447, the acquisitions are made at source from the cutting shops and manufacturers of Antwerp and Antwerp major exchange centers.
  2. The quality of the Antwerp diamond is internationally recognized as the best. The selection of diamonds from Antwerp experts combined with price negotiations between professionals, based on the eight quality criteria for the selection of a stone, allows to offer the best value for money (please make a link to Diamond Education – 8 quality criteria diamond )
  3. By buying directly from the Private Diamond Club of Antwerp you avoid any intermediary comissions (traders, exporters, importers, wholesalers) and operating costs of a traditional jewelry sales point. All this, combined with a particularly strict inventory management allows us to offer lower prices by 30% to 50%.
  4. The e-commerce website is presenting online more than 12 000 certified diamonds and hundreds of diamond jewelry references, which is not commensurate with the choice that is offered in a traditional jewel-store.
  5. No compromise is made on the quality of each piece of jewelry, all made and set in Antwerp (and not in China or India …). All diamonds are certified by independent laboratories recognized worldwide. The materials used to manufacture the settings are strictly selected from precious metals providers ( 18 K plain gold yellow, white, pink or red, and platinum ) . Jewelers’ craftsmen hold a knowledge of several generations. Each jewelry piece meet the highest quality standards set for the Private Diamond Club of Antwerp in order to best satisfy the wishes of customers.